FRENCH QUICHE
Breif:
Created a brand for a new Lincoln Park café while building and retaining customers.
Branding. Web Design. Marketing. Photography. Social Media. Graphic Design. Email Marketing.
began working with French Quiche from conception. I worked with them to create a brand, logo, signage, and consult on pre-opening marketing. The restaurant was due to open in April of 2020 but with COVID-19, the opening was pushed back to November 2020. We had to pivot our marketing strategy to focus on To-Go ordering instead of in-person dining. I worked on creating a website that properly integrated online ordering and a strongly branded social media presence. I used Squarespace to create the website and coordinated with Chef Dominique to style and photograph his menu.
In the restaurant world, emails are the most valuable way to reach a customer. We were able to bring over the email list from Chef Dominique’s other restaurant, Chez Moi, which I had been building for over two years. We started off with a strong email audience that we grew through French Quiche’s rewards program. After opening, I stayed on retainer with the restaurant to provide social media coordination, design, photography, and marketing services.
WEB DESIGN
Created on Squarespace.
I designed the website around the visuals I shot and art directed for the restaurant. I created a simple design that was lifted by the photography. I worked on curating the copy with the restaurant owners.
PHOTOGRAPHY
GRAPHIC DESIGN & SOCIAL MEDIA
